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Digital Rapids powers Phoenix |
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Monday, 01 June 2009 |
Mandarin Chinese broadcaster Phoenix Television has deployed 40 Digital Rapids encoding and streaming systems as part of a new infrastructure.
40 Digital Rapids hardware and software systems take live inputs from downlink satellite feeds and in-house studios, creating low-resolution and high-resolution streams from each in the Microsoft Windows Media (also known as VC-1) compression format. The resulting streams are multicast over Phoenix TV's internal network to PC-based clients and set-top boxes (STBs). Low-resolution streams are viewed through customisable, multichannel, mosaic-style displays on PC clients. The high-resolution streams are viewed full-screen on PCs or through set-top boxes for viewing on large-screen LCD monitors.
"The Digital Rapids solutions provided the flexibility we needed to support our requirements and to integrate with our third-party middleware from SyQic," said Wicky Law, engineering manager at Phoenix Television. "The move to IP-based streaming from the RF-based system we had at our previous building also brings our users additional flexibility, allowing customisable monitoring selections and layouts on their PCs. We look forward to continuing to work with Digital Rapids as we plan future expansion with additional internal channels."
Based in Hong Kong, Phoenix Television has five television channels and aims to promote a free flow of information and entertainment within the Greater China region. Being on good terms with the People's Republic of China government, it is one of the few non-government related television broadcasters available to mainland Chinese audience and has been able to broadcast information about events not covered by the government media.
"We are very pleased that our encoding and streaming solutions have been chosen by Phoenix Television, whose programming is known not only in China, but also internationally," said Nick Fitzgerald, VP Asia Pacific for Digital Rapids. "The quality, versatility and broad integration capabilities of our encoding solutions make them ideal for both internal and audience-targeted broadcast applications, and enable organisations like Phoenix TV to take advantage of the flexibility offered by IP-based video delivery."
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