The UK’s OTT revenues are expected to grow from $6 billion in 2021 to $10 billion by 2027 according to new figures.
Digital TV Research predict the UK’s OTT revenues will represent 22 per cent of the region’s total of $45 billion by 2027, up from $21 billion in 2021.
The analysts suggest from the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.
Simon Murray, principal analyst at Digital TV Research, said: “SVoD far exceeds any other revenue source for Western Europe. IT will increase by $13 billion between 2021 and 2027 to $30 billion. AVoD will add $6 billion to reach $12 billion.”
SVoD subscriptions will reach 258 million by 2027, up from 164 million by end-2021.
