ITV’s production and distribution arm ITV Studios has agreed a new deal with Avid to standardise its media storage and ways of working across its international studios in Europe and Australia.
The new agreement will provide ITV Studios’ international labels with subscriptions to the Avid NEXIS F-Series storage engines, and Media Composer video editing with Avid NEXIS | EDGE, allowing editors and production teams to work and collaborate from anywhere, and streamline workflows throughout their post-production facilities, said the company.
Rob O’Brien, head of international technology, ITV Studios, said, “Avid’s leading-edge technology aligns perfectly with the preferences of our editors. This partnership underscores our commitment to providing the best tools for our teams globally, ensuring ITV Studios remains at the pinnacle of content creation.”
Avid’s chief revenue officer Tom Cordiner added, “We’re delighted the international production arm of ITV Studios is growing its partnership with Avid. This new Avid end-to-end deployment standardizes their set-up, gives a consistent way of working, and resolves the legacy issues that can come from using different storage platforms. In addition, Avid’s floating licence server gives ITV’s studios across Europe and Australia access to editing licences from a common source. This in turn will enable better cost control across all their studios.”
Avid NEXIS F-series storage engines can scale to more than 30 GBps, giving ITV Studios’ production teams the ability to accelerate the most complex media workflows, said the company.
Avid NEXIS | EDGE enables editors to work from anywhere with the same media access, workflow, and user experience as if they were editing at the facility.
