Adtech
Netflix smashes through 300 million worldwide subscribers
Co-CEO Greg Peters said the advertising tier represented over 55 per cent of new subscribers across the countries where it is available (including the...
Adtech
Adtech
Strategic ad-tech alliance for smartclip and M6 Publicité
The collaboration will progressively integrate smartclip's ad-tech solutions into M6 Publicité’s technology stack
Adtech
Adtech company Mediaocean to acquire software platform Innovid
The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
Adtech
Bitmovin gets the message across with AI Contextual Advertising
The solution uses machine learning to optimise personalisation of advert placement
Artificial Intelligence
INSIGHT TV and Edge Video AI partner on UK AI-powered live shopping
Products such as tours, hotels, flights and travel essentials will be chosen by AI and showcased according to the context of the programme being...
Adtech
Yospace and Channel 4 approach ten year anniversary of SSAI collaboration
Yospace’s SSAI technology aims to enable Channel 4 to further optimise content monetisation on its app, which now has more than 30 million registered...
Adtech
Yospace stitches 4 billion ads into Olympic live streams
Key highlights included the Men's and Women's 100m finals, which saw surges in viewership both before and after the events
Adtech
Unlocking new monetisation opportunities in the ever-evolving live video streaming landscape
Allan Nicholson, senior director advertising solutions and strategy at Harmonic, details how the future of monetisation for live video streaming will hinge on hyper-personalised,...
Adtech
Opinion: How streaming sports give advertisers the chance to be more personalised and targeted
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Adtech
Yospace: 51,000 years’ worth of ads were stitched globally during the Euros
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
Adtech
Yospace: Bellingham’s wonder kick helps streaming advertisers score
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
Artificial Intelligence
Skandha unveils AI-based advertising verification tool for sports streamers
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
Adtech
Netflix to launch in-house adtech platform
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
Adtech
Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Adtech
Opinion: Are we approaching the end of the ad break?
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Adtech
New Veset platform puts ads in the picture
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Adtech
Imagine Communications acquires Marketron REV broadcast sales platform
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available in early 2024
Adtech
Amazon plans to introduce QR codes as part of NFL coverage
The game between New York Jets and Miami Dolphins will include exclusive deals, only available during the broadcast
Adtech
El Clásico to see first use of virtual technology in women’s football
FC Barcelona and Supponor extend partnership to launch new virtual advertising capabilities including the first-ever use of virtual technology in women's football coverage
Adtech
New initiative launched to “unlock potential of biddable CTV”
Omnichannel platform OpenX has unveiled TV+, in what it said is "the programmatic industry’s first initiative to unlock the full potential of biddable CTV"
Adtech
As Amazon packs up its ad server, is this an opportunity for vendors with omnichannel offerings?
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Adtech
Hold on, not so FAST…
Oscar Gutierrez, VP business development, Switch Media explains how FAST channels can be used to target specific audiences via individual channels to drive reach...
Adtech
Live streaming is improving thanks to the latest cloud and SSAI innovations
Rob Gambino, head of advertising and personalisation Strategy at Harmonic, explains why content providers need to deliver outstanding video quality, low latency, and personalised...
Sponsored
Imagine survey delivers welcome insight into CTV ad buying
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
Adtech
Brightcove integrates PubMatic’s advertising solutions into its video platform
The integration will provide Brightcove customers with an expanded network of opportunities to monetise their video content and maximise advertising revenue
Adtech
Advertisers: Let us buy linear and CTV ads together
Imagine Communications' report on Connected TV ad buying also found that over 80 per cent of ad agencies believed that linear-like ad placement control...
Adtech
Vodafone Deutschland selects Synamedia for ad performance reporting
Deployed as-a-service, Synamedia Clarissa currently analyses data from over one million devices running GigaTV, including RDK and Android TV set-top boxes
Adtech
Supponor and Telstra announce virtual advertising offering
Supponor and Telstra Broadcast Services have announced a joint offering to bring virtual advertising to the sports world