Imagine Communications has announced the acquisition of the Marketron REV broadcast sales and order management platform.
According to the company, integrating the engine into Imagine’s core ad tech portfolio enables it to offer a comprehensive monetization solution for North American broadcasters to transform daily sales operations, maximise revenue and prepare for a future of converged orders and expanded audience measurement.
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available in early 2024, added Imagine.
“We are excited to integrate Marketron’s innovative technology into our ad tech portfolio, which will enable us to deliver the exact right solution at the right time for the North American broadcast market,” said Rob Malcolm, general manager of Ad Tech at Imagine Communications.
“Our OSI customers will realise immediate benefits from this extension to our core solutions, allowing them to reduce the workload on their sales teams and run their businesses much more efficiently ― while at the same time preparing to successfully navigate a converged linear/digital future.”
