smartclip and M6 Publicité have announced a strategic technology partnership agreement.
The collaboration will progressively integrate smartclip’s ad-tech solutions into M6 Publicité’s technology stack, aiming to support Groupe M6’s ambition to triple streaming revenues to €200 million by 2028.
smartclip, RTL Group’s ad-tech business, will provide the French broadcaster with access to a unified technology set-up for streaming and Addressable TV (Segmented TV and L-Banner), aiming to streamline advertising delivery across diverse environments, said the companies. A dedicated team in France will leverage its understanding of the local regulatory environment and market demands to directly address market challenges.
Enhanced capabilities to integrate new demand sources will be provided, enabling open programmatic buying and fostering domestic and international inventory collaborations and real-time, cross-media measurement reporting delivered via a Realytics integrated user interface, aiming to produce actionable insights and performance analysis, added the companies.
Hortense Thomine-Desmazures, MD of M6 Publicité, said, “We look forward to working with smartclip to enhance our ad capabilities, deliver innovative solutions to our clients and contribute to creating a European ad-tech champion. Together, we will explore winning strategies that combine the power of traditional broadcasting with the precision of digital marketing.”
Co-CEO of smartclip, Thomas Servatius, added, “Our partnership with Groupe M6 marks a pivotal step in our commitment to the French TV industry. With a dedicated local team, we are ready to deliver tailored solutions that meet the unique needs of M6 Publicité and the broader market. This collaboration reinforces our dedication to empowering local broadcasters, connected TV providers, and telecommunication companies with the most innovative ad-tech solutions designed to enhance control, drive efficiency, and unlock new revenue opportunities.”
