Sylvester Stallone is reportedly among new backers of Largo.ai.
According to a report on the Deadline website, the star has joined a number of investors behind a $7.5 million injection into the company, which has just closed its Series A financing round. Jointly led by TI Capital and QBIT Capital, additional participants include Boston’s Atreides Management and former vice chairman and COO of Activision, Blizzard Thomas Tippl, with additional funding from Swiss private equity firm DAA Capital. Recently appointed by President Trump as a “special ambassador” to Hollywood, Stallone joins Largo.ai as an investor and strategic partner.
Launched five years ago in collaboration with Swiss university Ecole Polytechnique Fédérale de Lausanne (EPFL), Largo.ai provides an AI-driven analytics platform for the film, TV and advertising industries. The company has stated the investment will drive its expansion plans and “enrich its core business areas.” Largo.ai works with more than 600 media and entertainment businesses and plans to take its Version 3 to market, aiming to provide users with actionable recommendations and allow early creative concepts to mimic final production stages.
CEO and co-founder, Sami Arpa, commented, “When we set out on this journey in 2020 for Largo.ai, the role of AI in filmmaking was confined to the streaming giants. Our mission was to level the playing field for the rest of the industry, which has stayed more traditional to date. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, the fear of AI has diminished, and its adoption curve is dramatically changing. People have woken up to the limitless potential of using AI as an assistance tool. It’s about creating better content, in a faster, easier and less risky way.”
