Deluxe has entered into a strategic partnership with AppTek to offer its artificial intelligence and machine learning applications to the global media and entertainment industry.
As part of the deal, Deluxe has acquired a non-controlling interest in AppTek.
Deluxe said the deal enables it to offer best in class AI localisation services to the M&E industry. Custom solutions can be directly integrated into a customer’s technical environment or consumed through Deluxe’s platforms, said the company.
“We’ve been working closely with AppTek for several years and have been impressed by their technology and breadth of experience,” said Chris Reynolds, executive vice president and GM of localisation and fulfillment at Deluxe.
“Our expanded relationship will allow us to combine the extensive expertise of both companies to develop solutions for practical challenges that our customers face in a way that respects the role of creative localisation professionals.”
According to Reynolds, the combined solutions will give M&E companies access to content that hasn’t previously been localised, while also addressing workflow challenges for translators and other localisation and creative professionals to scale more efficiently.
“Deluxe is built upon human creativity as the cornerstone of effective storytelling and believes the use of AI can be sensibly applied to empower content translators, voice artists, and other localisation professionals to further open up new markets and diverse content types to broader regions around the world,” he added.
