IBC2024 will feature a number of new show features and speaking sessions to reflect the growing noise around artificial intelligence (AI) within the media and entertainment sector.
AI innovators and media and entertainment (M&E) companies will be able to learn, network, collaborate and unlock business opportunities driven by new AI use cases throughout the event, said the show organisers.
“The media industry is ready to look beyond the AI hype and focus on real-world applications that deliver tangible benefits for businesses and consumers,” said Mike Crimp, IBC CEO.”IBC2024 will showcase an array of hands-on demos and use-case driven discussions — reflecting M&E’s demand for grounded conversation on how AI is impacting our sector today and in the long term.”
The new AI Tech Zone, powered by EBU, will bring together emerging AI providers, established producers, content creators and innovators who will aim to re-imagine media creation and operations from the ground up, said IBC.
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“The AI Tech Zone is a must-attend for show attendees. We are now moving on from ‘future potential’ discussions to seeing how practical AI applications in the workflow can enable public service operators, broadcasters and other media organisations to generate real value. Visitors to the AI Tech Zone will witness firsthand how AI is shaping a smarter, more efficient media world,” added Hans Hoffman, head of media fundamentals and production at the EBU.
The AI Tech Zone Stage will spotlight AI advances across areas including content authenticity, intelligent media storage, accessibility, mixed reality and creativity in production as well as share critical insight into regulation and policy developments.
Another IBC-first is the introduction of the AI Media Production Lab within the IBC Accelerator Media Innovation Programme, exploring a series of specific AI concepts to improve creativity in storytelling, deepen non-bias audience feedback and engagement, and power real-time predictive analytics to personalise live sports viewing. The three project strands are Generative AI in Action, AI Audience Validation Assistant (AAVA), and Changing the Game: Predictive Generative AI.
Each project strand will be showcased with proof-of-concept demonstrations in Hall 3 at the Accelerator Zone and on the Innovation Stage.
IBC2024 takes place from 13th-16th September at RAI, Amsterdam. More details about the event are available here.
