INSIGHT TV has announced the launch of an AI-powered live shopping channel in collaboration with Edge Video AI.
The trial will provide UK viewers of INSIGHT’s INTRAVEL channel with real-time, interactive product engagement, enabling them to instantly shop for products related to the content they are watching.
Analysing live content, Edge Video AI’s platform identifies optimal moments to introduce relevant products, integrating buying opportunities with the viewer’s current interest.
Products such as tours, hotels, flights and travel essentials will be chosen by AI and showcased according to the context of the programme being viewed, said the company.
INSIGHT TV CEO, Rian Bester, said, “As we continue to see new advertising technologies and opportunities develop in the global television landscape, we are excited to be able to move quickly and be at the forefront again, whether that is VPP as part of a wider campaign or the integration of Edge Video AI where the stimulated contextual engagement can then generate a conversion. We are thrilled to introduce our partnership with Edge Video AI to offer AI-powered Live Shopping on INTRAVEL. This exciting technology is a great match for our channel, creating novel new opportunities for travel brands and retailers. We are eager to see how our audiences engage with it.
