French distribution provider Alchimie has announced a new partnership with Lagardère Active’s TV division, enabling Alchimie to distribute a pair of Lagardère Group’s linear channels across premium digital platforms.
Alchimie will distribute children’s network Gulli in Belgium and music channel Mezzo Live HD in Germany. Both channels will be offered via the Watch-It app, available on Google Play and the App Store.
Lagardère TV MD Caroline Cochaux said: “Both Mezzo Live HD and Gulli have an established community and Watch-It will help bring new audiences committed to these genres by offering a more flexible viewing experience.
“Alchimie’s marketing and technological expertise will make these channels even more widely available throughout Europe meeting our extended audiences’ needs to view the channels whenever and wherever they want.”
