The Walt Disney Company values SVoD service Hulu at $9.26 billion, according to documents filed with the Securities and Exchange Commission (SEC) ahead of its planned acquisition of 21st Century Fox.
Disney will gain a controlling 60 per cent interest in the streaming service once the transaction closes next year.
The service has risen in value since Time Warner bought a 10 per cent stake for $583 million in 2016; then it was valued at $6 billion. The other venture partners, Comcast and Fox, each own 30 per cent interest in the company.
Disney currently also owns 30 per cent which is worth $2.425 billion.
Once the Fox acquisition is completed, Disney says its interest in the streaming service would rise to $6.1 billion — which will include a $1.25 billion bump once it gains overall control.
Hulu, which is available only in the US, has a subscriber base of 20 million viewers.
In comparison, Netflix has a market valuation of $114.3 billion.