NAB is introducing a new Sports Summit focusing on the future of sports rights and the fan experience as part of the 2025 NAB Show in April.
The Summit will feature a look at how the NFL is leveraging on-air talent to elevate content, build fan loyalty and enhance audience connections.
Microsoft will power My SportsCenter, demonstrating how AI can deliver a fully customised sports broadcast tailored to individual viewer preferences.
Attendees will also be able to experience interactive AWS F1 simulators, and discover the latest tools and tech for engagement and monetising the fan experience.
A number of exhibitors will showcase their products and solutions for the sports industry, including Avid Technology, Blackmagic Design, Ross Video, Sony, Grass Valley and LiveU.
“NAB Show has led the charge in innovation for media and entertainment, and this year is no exception. Live sports are captivating audiences in unprecedented ways and unlocking fresh revenue opportunities for the media and entertainment industries,” said Karen Chupka, executive vice president and managing director, NAB Global Connections and Events.
“The Summit coupled with trailblazing companies on the exhibit floor are reshaping the way that fans are engaging and experiencing sports.”
Registration is open for the 2025 NAB Show which takes place 5-9th April (exhibits 6-9th April) at the Las Vegas Convention Center.
