Media tech veteran Alison Pavitt has joined operations technology company Blue Lucy’s leadership team.
She has been appointed to the new role of chief marketing officer.
Pavitt started her career at broadcast graphics specialists Aston in the 1980s and joins Blue Lucy after a number of years at Pebble where she moved up the ranks from marketing manager to director of sales and, most recently, marketing and chief revenue officer.
She joins other recent arrivals Joshua Martin, who has joined as head of product, and Joe Hegarty, director of IT.
“Blue Lucy has always been and will remain a product-led business. Joe and Josh coming on board last summer underscored this approach, and their contribution is already delivering significant business benefits to our customer base in terms of rapid delivery of product features,” said CEO Julian Wright.
“Alison will bring a new dynamic to the senior management team with a focus on increasing our marketing output and making sure that the value we deliver is clearly communicated. We’re thrilled to have her on board.”
“I’ve long admired the positive energy at Blue Lucy and the clever technology that the company brings to market, and I’m excited to be joining the team at such a pivotal time in its growth,” added Pavitt.
