Netflix has access to nearly half of all pay-TV subscribers outside of China, Ampere Analysis has found.
The company’s latest report said that over 300 million pay-TV households worldwide subscribe to operators who offer Netflix through their set-top boxes (STBs), thanks to more than 100 carriage deals.
The streaming giant signed at least 15 major deals this year alone, launching on France’s CanalPlus service in October and Sky in 2018.
Ampere analyst Elinor Clark said: “The increase in the number of pay-TV partnerships with Netflix marks a distinct shift in the industry, as more and more of the streaming giant’s traditional ‘enemies’ cosy up through onboarding deals.
“Interestingly, Netflix has now been onboarded onto all the major pay-TV operators in France, a country previously hostile to the US streamer’s arrival.”
