By 2028, 78 per cent of live entertainment spending will be driven by 5G-enabled sports experiences, according to O2.
The research sees the mobile operator assessing the impact of 5G on the live entertainment industry, predicting that 5G could boost the sector by up to £2.3 billion over the next 10 years.
The 5th Generation Entertainment report suggests that consumers will be able to pay to live stream gigs remotely with the option to select camera angles, along with potential VR/AR applications.
O2 is also working with ITV to explore the impact of connected HD cameras in conjunction with superfast and higher-capacity networks, increasing flexibility via wireless tech.
The company teamed up with ITN Productions last year to produce the world’s first live TV advert powered by 5G, collating footage of fans during England’s win over Argentina in real time.
David Jones, SVP of IT at AEG, which owns The O2, said: “Augmented reality and virtual reality technology is bandwidth-intensive, ultra-mobile, and very sensitive to latency, and 5G has been designed to address those requirements from the ground up.”
