A new-look online TV service with a round-the-clock linear schedule will be launched at IBC2014, called IBC TV – Bringing You Content Everywhere. Taking the place of the daily 20-minute morning magazine programme broadcast at IBC since 1996.
The new 24/7 live linear web channel will be on-air from the opening of the IBC Conference on Thursday 11 September, to the close of the IBC Exhibition on Tuesday 16 September. The new service will be accessible via any web-connected smartphone, tablet or PC and can be picked up at designated Wi-Fi hotspots around the RAI and at hotels across Amsterdam where IBC has negotiated free Wi-Fi access.
In addition, IBC TV will be shown — with subtitles — on 26 digital screens around the RAI exhibition complex, including on a massive outdoor digital display and on three large indoor screens in some of the highest traffic areas within the show. Live streams from IBC Conference keynote sessions, followed by analysis from respected industry experts, will be the cornerstones of IBC TV’s daily schedules. Other IBC Conference sessions from the Forum will also be featured on IBC TV.
Anchored by Rob Curling, the presenter familiar to viewers of the previous IBC TV News magazine programme, the new channel will also report business and technology news stories that break on the showfloor or in the Conference and provide practical information — including the ever popular daily weather forecast for Amsterdam – to help visitors make the most of their visit to IBC2014.
The launch of the new format builds on experience gained through a trial centered on the Workflow Solutions Theatre at IBC2013. In this showfloor auditorium in Hall 9, broadcasters and content creators supported by their suppliers presented case studies to share their experiences of adopting file-based workflows. Video recordings of the presentations were made available as video-on-demand via the Touch & Connect Portal.
For 2014, sessions from IBC Content Everywhere Workflow Solutions and two other showfloor theatres — the IBC Content Everywhere Hub Theatre in Hall 14 and the IBC Content Everywhere Cloud Solutions Theatre in Hall 3 – will be featured on IBC TV.
Much of the IBC TV output, including all recorded sessions from IBC Conference and the showfloor theatres, will be made available as video-on-demand via the IBC Content Everywhere Touch & Connect Portal, which has been substantially re-designed and enhanced since its introduction last year. IBC TV content will also be clearly signposted from the IBC, IBC Content Everywhere and IBC TV websites.
The convergence of broadcast and broadband distribution and the explosion in demand from consumers for ‘content everywhere’ are key strategic issues for the overwhelming majority of exhibitors and visitors at IBC.
The new look IBC TV will give more broadcast and digital media professionals access to IBC content everywhere both during the show via the live streams or afterwards on-demand. Visit www.ibc.org/ibctv to find out more.
