Mediagenix has revealed the results of a survey into digital maturity across the media and entertainment (M&E) industry.
The smart content solutions provider has published the findings from its 2024 M-Connect Survey, which aims to provide analysis of the industry’s current level of maturity in the key areas of data-driven decision-making, automation and system connectivity.
Based on responses gathered during the M-Connect event in May, the report demonstrated that many M&E companies are lagging behind industry best practices, with more than half (55 per cent) stating they are still in the early stages of integrating digital transformation strategies.
Although the report found that leveraging data enabled faster and more informed decision-making on content acquisition, scheduling and monetisation, 49 per cent are either sporadic or ad-hoc in their use of data-driven strategies.
While there has been significant interest in the use of AI and automation in content workflows, the report highlighted that 67 per cent of organisations lack a structured approach to integrating automation, and only 33 per cent have a deliberate strategy to automate their core processes.
At 48 per cent, almost half reported limited system connectivity, suggesting they were not taking full advantage of cloud-based innovations in streamlining real-time data sharing and workflows.
Ivan Verbesselt, chief strategy and marketing officer at Mediagenix, said, “Mediagenix is committed to supporting companies on their journey to becoming more smart, streamlined, and connected. Our collaboration with industry leaders has revealed that the path forward requires investing in tools and strategies that enhance visibility, reduce redundancies, and enable more agile decision-making. These are the key drivers of our solutions orchestrating the content life cycle as a lean set of collaborative workflows around one source of truth.”
MBC Group director, corporate planning and management, said, “The industry needs to step up its use of smart workflows to remain competitive. At MBC Group we understand that achieving high maturity in these areas means we are better positioned to navigate challenges, make the most of new opportunities, and deliver content more efficiently. By capitalising on data-driven decision-making, automating our processes, and connecting our systems, MBC is future-proofing its workflows.”
The full survey results are available on the Mediagenix website.
