This year’s America’s Cup global yacht race has employed Imagen’s digital asset management platform to store and distribute coverage of the event to broadcasters, media, fans, competing teams and sponsors.
Coverage of the 36th event has been produced using two gyro-stabilised cameras on helicopters, two gyro-stabilised cameras on chase boats and each yacht carries ten cameras, microphones, and a wide variety of sensors.
Four live feeds are being produced – the world feed, two yacht feeds and a data feed – along with short and long form highlights, which are being distributed via Imagen’s platform.
Stephen Nuttall, managing director Media and Production, America’s Cup, said: “The America’s Cup relentlessly reinvents itself and we have sought to bring together world-class production and technology within both sailing and other sports. Imagen’s digital asset management technology means we’re able to store and distribute footage in real-time to multiple stakeholders – including broadcasters, media, teams, sponsors and the event itself.”
Charlie Horrell, CEO Imagen added: “As a digital asset management (DAM) platform with a 25-year legacy, we’re thrilled to support an historic sporting event and match the speed of the yachts with DAM technology that can support the formidable scale of video content produced throughout the series of races.”
