AVIWEST and Newsbridge have teamed up to develop a new solution for live workflows for French broadcaster TF1.
The ground to cloud solution combines AVIWEST’s StreamHub control and live stream hosting with Newsbridge’s cloud-based media valorisation platform powered by multimodal indexing AI technology.
The solution is already in use by TF1’s editorial teams who say they have seen a significant reduction in content search and selection time, in addition to an uptick in content quality.
According to the technology vendors, the solution speeds up content procurement, derushing, and archiving tasks, while also creating new ways to browse, sort, and search through hours of video content via multimodal AI.
“Whenever we adopt a new tool, we keep in mind how it is positioned toward the future,” said Yves Bouillon, deputy director of TF1’s Media Factory. “The combined solution from AVIWEST and Newsbridge is future-proof, allowing us to record on the cloud and simplify our live production workflows. Using just a laptop and an internet connection, our journalists can now immediately look through images and choose the best moments using cognitive analysis.”
