Grass Valley has announced it has been tasked by the UAE’s Fujairah TV to enhance the broadcaster’s studio facilities.
Under the partnership, Grass Valley will provide upgrades including its LDX C98 compact camera, enabling both native 4K/UHD and HD operations. Native HD and 4K/UHD operation will be enabled by the K-Frame XP production switchers with a Korona control panel, Sirius 830 router and modular Densité Processing Platform, said the company.
Grass Valley’s Masterpiece Master Control Switcher with FormatFusion3 technology also aims to provide Fujairah TV with a playout solution for all standards from SD SDR to 4K/UHD HDR.
Commenting on the agreement, Grass Valley’s Middle East and Africa regional sales director, Hany Bartella, said: “We are pleased to be supporting Fujairah TV’s broadcasting capabilities and ensure they can leverage our technology for enhanced production quality. This collaboration is yet another example of how Grass Valley is setting the standard for innovation and excellence in the region, enabling media companies transform their operations to generate new revenue streams and deliver outstanding content to their audiences.”
Raphael Yammine, COO at Fujairah TV, added: “Our choice to integrate Grass Valley’s solutions was driven by several key factors. Foremost among these was the seamless integration, ensuring a smooth transition and continuity in our operations. Additionally, the renowned quality of Grass Valley’s services and the local support provided were critical in our decision-making process. This partnership allows us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers expect.”
