AI and video search company, Moments Lab, has announced a partnership with WRC Promoter GmbH.
WRC Promoter, the organisation behind the FIA World and European Rally Championships, has deployed Moments Lab solutions to manage its content archive and enhance coverage of future races.
Aiming to centralise content in a single platform, making it fully searchable, the organisation has deployed Moments Lab’s Cloud Media Hub and Live Asset Manager, powered by MXT-1.5 multimodal AI indexing technology. Under the contract, 550TB of archive retrieval and metadata reconsolidation will be provided. MXT-1.5 detects and indexes race elements, accelerating production workflows and allowing sponsors and partners access to content through Moments Lab’s automatic Collections feature.
Moments Lab’s Live Asset Manager and live photo ingest enable WRC Promoter to schedule, capture and record livestreams from contributors such as NEP, RedBull Media and Tata Communications, allowing users to clip highlights in real time, said the company.
Commenting on the collaboration, Florian Ruth, senior director content and communications at WRC Promoter, said, “We’re thrilled to be working with Moments Lab and leveraging their cutting-edge solutions to create and manage rally highlights, news packages, clips, and social media content. Our archive dates back to 1979. Centralising it on the Moments Lab platform, and making it easily accessible and searchable with AI, significantly reduces our research time and leaves more space for creating captivating social media content to share with our global audience.”
