Audiences are looking for video services that can offer a seamless, integrated experience combining free, paid, and ad-supported models, according to Amagi’s latest Global FAST Report.
The 14th iteration of the report reveals that in order to be more agile, efficient, and profitable in addressing evolving consumer preferences, content providers need to develop unified distribution strategies rather than deploying separate teams and infrastructure.
Of consumers surveyed, 65 per cent of respondents said they find the streaming landscape confusing, while 75 per cent would spend more time on a video service offering free, paid, and ad-supported options.
“Our latest report shows a significant trend: Viewers are flocking to free streaming services, but they’re getting frustrated with the fragmented experience of jumping between multiple platforms,” said Srinivasan KA, co-founder and chief revenue officer of Amagi.
“This presents a clear opportunity in the market, as video services that can offer a seamless, integrated experience combining free, paid, and ad-supported models will stay on top. Content providers need to take a hard look at their distribution strategies, break down their silos, and unify operations. While unifying steaming operations will deliver efficiency, it’s ultimately about meeting the changing demands of today’s viewers.”
The latest edition of the Amagi Global FAST Report is available here.
