The major streaming companies are unlikely to re-enter the Russian market before 2029 according to analysts at Digital TV Research.
They suggest Eastern Europe will have 68 million SVoD subscriptions by 2029; up by 27 million compared to 2023.
Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million, said the analysts.
The top platform by subscribers for the region will not be US-based – it will be Kinopoisk, which is only available in Russia. According to Digital TV Research, Russia will account for 53 per cent of the 2029 total SVoD subscriptions.
Simon Murray, principal analyst at Digital TV Research, said: “We have upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029.”
