According to the BBC, its streaming service BBC iPlayer has seen viewing growth twice that of Netflix, three times ITVX and four times that of Channel 4, during 2024.
The broadcaster said its platform has seen 10 per cent more people watching than in summer 2023, with its “summer events” generating over 350 million requests.
Speaking about the figures, BBC chief content officer Charlotte Moore said: “Our digital transformation strategy is working. The BBC has grown market share, gaining against the global streamers as well as our UK competitors. BBC iPlayer has had another record-breaking year and its incredible growth story is a clear signal that we are offering audiences uniquely British content they really value.
“This is a success story for UK creativity because as the biggest investor in UK producers, talent and skills the value from our spend is retained in the UK and benefits the long-term sustainability of our world-class sector. In a competitive global market BBC iPlayer stands out as the home of distinctive British content – made here, authentically told and universally available to all.”
