Belgian public broadcaster RTBF employed technology from RMB and Smart AdServer to activate linear TV ad replacement on live streams to desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks.
Smart AdServer’s adtech solution for live OTT ad break management and ad-decisioning enabled RTBF and RMB to display personalised ads to more than 100,000 viewers, in real-time.
RMB, which is a multi-media advertising network, personalised each viewer’s stream during live game broadcasts on RTBF’s OTT platform, AUVIO. Smart AdServer handled requests for over 12 million ads over the course of the tournament, and scaled programmatic delivery to more than 100,000 concurrent viewers per match.
“Euro 2020 was the ideal occasion to raise our partnership with Smart to the next level,” said Valérie Janssens, development director at RMB. “With the co-development of tailored solutions on live-streams, we are able to bring together the brand, the media context and the audience at a moment of high engagemen.
“The ability to deliver on this promise in the AUVIO Live environment is the result of an incredible collaboration between our teams and partners.The feat is not only a technical and operational achievement, as advertisers now understand the value of reaching consumers through high-impact live events on the platform of their choice.”
