Channel 4 reaches streaming high
According to figures from BARB, almost half (47 per cent) of all Channel 4 16-to-34 viewing in October so far has come through streaming, a new high for the broadcaster
As it pushes towards its plans to become a digital-first public service streamer by 2030, Channel 4 has revealed it has already passed a new record for young streaming viewers, and had its best-ever streaming week thanks to Married at First Sight and The Great British Bake Off.
According to figures from BARB, almost half (47 per cent) of all Channel 4 16-to-34 viewing in October so far has come through streaming, a new high for the broadcaster.
Channel 4 has also posted its biggest ever week for views for its owned and operated streaming platforms (38.7 million) for the second week run.
So far in October, Married at First Sight UK is the most streamed show across British commercial broadcaster on-demand (BVoD) platforms, while Bake Off is the number one linear title in October for 16-34s in terms of the volume of minutes watched, said the company.
Channel 4 streaming has recorded an increase of 19 per cent growth year on year so far in 2024, said the broadcaster, making it the strongest of the top six commercial streamers as defined by viewer minutes.
Speaking about the figures, Ian Katz, chief content officer, Channel 4, said: “Our streaming audience growth is not only outpacing our peers, but is now reaching new highs for Channel 4. The fact that almost half our youth viewing in October was streamed is a measure of how rapidly viewer behaviour is changing and evidence that our Fast Forward strategy to make Channel 4 Britain’s first true public service streamer is working.”
