This year’s Olympic Games is reaching record audiences around the globe and is on track to reach half the world’s population according to IOC President, Thomas Bach.
“The Olympic Games create a magic that inspires the world. The broadcast and digital figures are going through the roof,” he added.
Host broadcaster OBS is producing over 11,000 hours of content – more than any previous Olympic Games.
The record output across both TV and digital platforms represents a 15.8 per cent increase in the amount of content produced for the Olympic Games Tokyo 2020, said the IOC.
Innovations in Paris include more athlete-centric coverage and behind- the-scenes material, as well as cinematic lenses with a shallow depth of field to enhance the overall visual experience for the viewer.
According to figures from the IOC, France Télévisions broadcast of the Opening Ceremony attracted a record 23.4 million viewers, representing an 83.3 per cent audience share.
Warner Bros. Discovery, which is broadcasting the Games in Europe and on its streaming platforms Max and discovery+, revealed that its total unique streaming viewers for Paris 2024 had already exceeded those from the whole of Tokyo 2020 after just two days of coverage.
In the USA, NBC and Peacock registered the most-watched Opening Ceremony for an Olympic Games edition since London 2012, with 28.6 million viewers, while the total minutes consumed by the end of the opening weekend surpassed 1.1 billion across Telemundo, Universo and Peacock streaming and social media platforms, representing a 65 per cent increase compared to the same stage of Tokyo 2020, said the IOC.
