Fabric x Xytech’s product suite is integrating Red Bee Media’s metadata content and imagery for the UK, Ireland, US and Canadian markets after the companies entered a strategic partnership.
The aim of the partnership is to deliver a more personalised and engaging viewer experience across cable, satellite, and free-to-air services, said the partners.
The first customer platform integration of the new metadata product will launch this week.
Speaking about the partnership, Shaun Stark, head of North America and global content discovery at Red Bee Media said: “The new offering of our metadata through Fabric x Xytech will allow customers direct access to our metadata and imagery. Unlocking a level of product enrichment for customers that boosts enhanced content volume and produces more robust engagement with easy accessibility can be a challenging feat. Together, our combined resources will simplify data management, enhance content volume, and boost engagement — our shared vision of success.”
Rob Delf, CEO of Fabric x Xytech, added: “The goal in our partnership with Red Bee Media is to not only offer Red Bee Media’s enriched content assets where essential, but also to build the connections required for this metadata and imagery to reach the level of growth needed to satisfy the audiences in a market of immense demand. We are excited to collaborate with Red Bee Media as we share common priorities of providing excellent services, building customer connections, and fostering growth.”
