Comcast Technology Solutions (CTS) has debuted its Cloud TV platform for broadcasters and video providers around the world.
CTS Cloud TV aims to enable broadcasters, content owners and distributors to provide users with a cloud-based multi-platform experience, both broadcast and OTT, via a managed 24×7 service, Flexible and scalable, the solution unifies live linear TV, SVoD, AVoD, TVoD and FAST channels into a blended service.
Cloud TV allows the implementation of digital first strategies aimed at driving efficiencies, converging and streamlining workflows between linear TV and OTT to reduce duplication. The solution provides users with a range of capabilities, including:
- Centralised ingest, transcoding and processing of live and on-demand video.
- Metadata management, enabling modelling, enforcement and monetisation of business policies and distribution rights.
- FAST channels, cloud distribution and playout.
- Bundling of new content and subscription packages, minimising churn.
- Managed user experience (UX) with a range of options including customised web and mobile UIs, self-build application platform and templated set-top box and TV solutions.
- Personalisation and Comcast VideoAI integration for discovery and contextual advertising.
- Advanced analytics and insights.
Additionally, CTS Cloud TV enables alignment for carbon neutral video delivery, helping users to meet sustainability targets.
Through collaboration with technology providers across the industry, Comcast is able to provide customised solutions tailored to each deployment, said the company. The solution includes personalisation and analytics from Jump and Mux, along with advertising services from Broadpeak.
Bart Spriester, senior vice president and general manager of streaming, broadcast, & advertising at Comcast Technology Solutions, said, “It’s a dynamic and challenging time across the linear and OTT video landscape, and CTS’ Cloud TV was designed to help our customers meet this moment. With Cloud TV, our customers gain access to a next-gen premium platform that lets them manage and monetise their content seamlessly across global streaming, broadcast and advertising audiences—reliably, securely, and at scale. We’ve also incorporated the best partner technologies, and launched a new managed UX service, so they can benefit from the latest cutting-edge innovations. Cloud TV unites the best of our SaaS services and cloud-based linear playout technology to deliver the kind of fully featured, modular, and flexible TV solution that only CTS can offer.”
