Warner Bros. Discovery (WBD) has revealed a number of in-app innovations available to viewers watching coverage of the Olympic Games via the company’s streaming services, Max and discovery+.
The broadcaster will deliver 3,800 hours of live content, covering every event – peaking at 54 simultaneous live streams – from Wednesday 24th July to the Closing Ceremony on 11th August.
Among the innovations available are timeline markers which will enable fans of some of the most popular Olympic sports to navigate back through an event timeline to key moments. It is available for web and mobile app users covering sports including Beach Volleyball, Volleyball, Handball, Tennis, Football, Rugby Sevens, Athletics, Swimming, Track Cycling, Road Cycling, Mountain Biking, Boxing, Basketball, Judo and Artistic Gymnastics.
In-app pop-ups for mobile and web users on Max and all platforms for discovery+ will inform fans of when a gold medal is about to be won.
Viewers on a connected TV can also bring up a rail showing other live events taking place.
They will also have access to multi-audio feeds with a choice of up to 20 languages for the majority of the 329 events taking place.
The Opening and Closing ceremonies will be available in HDR in all markets, with additional HDR feeds on linear simulcasts in selected markets.
Speaking about the plans, Scott Young, group SVP content, production and business operations at WBD Sports Europe, said: “Our direct-to-consumer strategy is the cornerstone of our continued growth and the subscription journey of customers to Max in available markets across Europe has been a huge success so far. With the world’s greatest sporting spectacle now coming to Max for the first time, it will be the only place to watch every event, every athlete and every moment of Paris 2024 live, and we know this unparalleled offer will engage more Olympic viewers than ever before.
“We look forward to scaling our coverage of the Games to the widest possible audience across Europe while telling the stories of the athletes by creating the most engaging content that delivers the best possible streaming experience.”
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