Paramount and Virgin Media have reached a new multi-year agreement to extend their long-term partnership across Paramount’s streaming services and linear channels in the UK.
The deal will see Paramount’s streaming service Paramount+ launching to Virgin Media customers from 2023.
The app will be fully integrated into Virgin Media’s set-top boxes, allowing customers to access more than 8,000 hours of content.
Pluto TV, Paramount’s FAST service, will also gain wider UK distribution on Virgin Media’s TV360 and Stream services. Virgin will also include Pluto’s channel line-up launch on a dedicated FAST section of its electronic programme guide.
The deal also confirms Virgin Media will continue to carry Paramount’s suite of pay-TV linear channels, including MTV, Comedy Central, and Nickelodeon, as well as ongoing distribution of free-to-air brand Channel 5, its digital channel portfolio and Channel 5’s on-demand service My5.
Sarah Rose, chief operations and commercial officer, UK and Canada, at Paramount, said: “Our long partnership with Virgin Media continues to help us unlock the power of Paramount’s content. The wider distribution of our SVoD and FAST services, Paramount+ and Pluto TV, will support our ambitious growth plans for streaming in the UK, as well as our popular free-to-air and pay TV channel portfolios.”
