M6+ and Pluto TV have announced a strategic commercial and editorial partnership.
The collaboration aims to leverage the reach of both platforms across France, providing enriched content and expanding opportunities for both businesses.
Launched in May as Groupe M6’s new AVoD streaming platform, M6+ has 26 million unique users who will now be able to access 12 Pluto TV channels with nearly 3,000 hours of content. Paramount’s Pluto TV was the first FAST service launched in France. Its users will gain six M6 Channels representing 2000 hours of content.
Under the agreement, M6 will become Pluto TV’s advertising partner, enabling M6 Publicité to sell the Pluto TV inventory in France, alongside the Paramount Advertising team.
Olivier Jollet, executive vice president and international general manager at Pluto TV, said, “The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”
Henri de Fontaines, Groupe M6 executive board member in charge of strategy, streaming and distribution, added, “We’re thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time. Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutions.”
