OTT solutions company Quickplay is introducing a new product that creates and syndicates vertical short-form content from live and VoD long-form video.
Quickplay Shorts can be integrated into existing OTT ecosystems and apps, said the company, enabling streamers to reach younger audiences and unlock new monetisation opportunities.
The Quickplay Shorts Creator & Syndicator Tool’s features include:
- Plug-in extensions to existing AV pipelines and workflows
- Custom multi-modal models for specific content types (i.e. Sports and Entertainment)
- Audio and video transcoding
- Smart aspect ratio conversion to vertical format
- Syndication to owned and third-party and social platforms
- Automated workflows triggers
“We could see that the trend in OTT consumption has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement,” said Paul Pastor, co-founder and chief business officer at Quickplay.
“Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
