TiVo (a wholly-owned subsidiary of Xperi) has announced its rollout across 38 European markets and 18 brands.
The company’s AI-driven content discovery platform aims to help its partners boost audience reach and address the challenges presented by an increasingly fragmented streaming landscape. Revealing that consumers use an average of 6.5 content sources, the forthcoming Q2 UK Video Trends Report also shows more than half consider browsing multiple apps a significant pain point.
TiVo’s platform leverages AI algorithms to analyse viewing trends and habits, providing users with personalised and curated content while enabling content creators to reach audiences more effectively, said the company. The solution aims to streamline search and discovery by pairing content availability with normalised programme metadata.
Following a US launch earlier this year, TiVo Broadband is also now available in Europe, providing integrated access as well as search, discovery and recommendations to FAST AVoD, OTT, a range of SVoD and live TV for broadband only users.
Gabriel Cosgrave, general manager of EMEA for Xperi, said: “Our goal is to revolutionise the way viewers discover content by providing a seamless and personalised experience. Our expanded European offerings represent a significant step forward in addressing the complex needs of our customers. We are not only simplifying content discovery but also enabling our partners to deliver more engaging and relevant content to their audiences through the introduction of TiVo Broadband. With this solution, we are bringing TV and OTT content to broadband-only customers which is attractive to the growing broadband market.”
