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Alibaba, OBS partner on AI-fueled OBS Cloud 3.0 for Paris 2024

OBS Live Cloud has become the main method of remote distribution to Media Rights-Holders (MRHs) for the first time in the history of the Olympic Games, taking over from satellite first used during the Olympics Games Tokyo 1964

Alibaba is once again working with Olympic Broadcasting Services on delivering live signals via the cloud at this summer’s Olympic Games.

OBS Cloud 3.0 is a combination of cloud technologies powered by AI and is helping with operational scalability, improved sustainability with enhanced remote working capabilities, and effective real-time workflow collaboration, said Alibaba.

As part of OBS Cloud 3.0, OBS Live Cloud has become the main method of remote distribution to Media Rights-Holders (MRHs) for the first time in the history of the Olympic Games, taking over from satellite first used during the Olympics Games Tokyo 1964.

For Paris 2024, two-thirds of booked remote services (across 54 broadcasters) will employ OBS Live Cloud, including 2 Ultra High Definition (UHD) broadcasters.

According to the company, 379 video (11 UHD, 368 HD) and 100 audio feeds will be transmitted via the Live Cloud.

Yiannis Exarchos, OBS chief executive Oofficer, said, “With approximately half of the world’s population watching the Games, technologies like Alibaba Cloud help us tell the stories of the best athletes in the world, but also bring the world together in ways which are more exciting and inspirational. Broadcasting the Games is fundamental in trying to do that, and having partners like Alibaba that help us bring this dream to life are very valuable for us!