ITV Studios Daytime has selected Avid’s NEXIS storage and Maestro graphics for ITV’s live morning programmes.
Avid’s storage solution is being employed across Good Morning Britain, Lorraine, This Morning and Loose Women.
The broadcaster’s editorial teams are using NEXIS across 10 online edit suites and 70 offline edit suites to enable them to share and access content to go on air instantly.
ITV’s workflow combines Avid NEXIS with Maestro graphics, which has been integrated with MediaCentral to boost post production efficiency. Maestro | News enables users to create, manage, distribute, and play out high-resolution 3D, UHD and HDR graphics and videos.
“We’re always looking for ways to do things faster, more effectively and as cost-efficiently as possible, while ensuring we keep audiences engaged at all times,” said Tim Guilder, technology manager at ITV Studios Daytime. “Our programming is a staple of British daytime TV and, by boosting collaboration and eliminating unnecessary steps in production workflows, Avid’s infrastructure enables our teams to drive creativity and content that keeps audiences coming back for more.”
“As a longtime partner of ITV Studios Daytime, we’re extremely proud to be involved in its journey toward faster, more efficient workflows and operations,” added Ray Thompson, director of Market Solutions – Broadcast and Media at Avid. “With the integration of Maestro | News and Avid NEXIS, ITV Studios Daytime has greater flexibility and collaboration behind the scenes when creating the programmes that entertain millions of UK viewers every day.”
