A provider of consulting an implementation services to media and entertainment companies, TMT Insights has deployed a range of ThinkAnalytics’ AI-based solutions, aiming to provide users with efficient and effective management of their content.
TMT Insights will integrate the Think360 content discovery platform and ThinkFAST channel scheduling solution with its operational management platform, Polaris, enabling media companies to create personalised experiences.
It will also leverage audience insights from ThinkAdvertising to provide users with visibility and control over tasks, said the company.
In addition to providing users with enhanced content discovery, the partnership aims to optimise operational management, allowing content and rights owners to gain insights into asset readiness for global FAST channel programming and delivery, and streamline the user experience.
Acting as an implementation partner, TMT Insights will assist users in deploying ThinkAnalytics’ solutions into their supply chains, added the company.
Marc Aldrich, CEO of ThinkAnalytics, said, “This partnership with TMT Insights represents a significant step forward in our mission to bring together deeper content and audience understanding for our customers to increase audience engagement and advertising revenues. Together, we will provide M&E companies with the tools they need to understand their audiences better and optimise their content delivery processes, content library intelligence, and ultimately monetise their assets.”
