AfricaXP has selected Babeleye, the multilingual video content metadata platform, to manage rich EPG metadata of its linear channels distributed to two of AfricaXP’s customers. Babeleye will provide management and distribution of programming information to pan-African pay-TV platform Zuku, and WatchAfrica, which offers a premium subscription video on-demand (SVoD) service. AfricaXP delivers a catalogue of African content channels via a cloud-based content delivery platform directly to broadcasters across the African sub-Saharan region and beyond.
This announcement comes as Babeleye opens a new office in South Africa, its second office on the continent and its first in sub-Saharan Africa.
With the Babeleye solution, AfricaXP is able to feed ready-to-use rich metadata into its partners’ electronic programme guides (EPG) and eliminate the error-prone and time-consuming manual preparation of data. Babeleye is also able to provide customised and localised metadata relevant for the region.
“Babeleye’s wide expertise in delivering rich metadata and adapting existing formats to different EPG technologies allows us to slash operational times and satisfy the requirements of our TV platform partners,” said Craig Kelly, CEO of AfricaXP. “We wanted to work with a partner who has significant experience in the region, and the Babeleye platform also help us provide better and more customised programming information for a broad range of content, improving the end user experience.”
“AfricaXP specialises in selecting, acquiring and developing the right titles for the African market, with content produced across the continent as well as internationally. Their cloud-based platform powers content delivery for a variety of pay TV, VOD and broadcast TV services. By implementing Babeleye metadata solutions, AfricaXP can more efficiently include rich program descriptions, multilingual EPG information, and more, thus increasing its programmes’ exposure and presence on partners’ TV platforms,” said Hamid Ouddane, CEO of Babeleye.
