Adobe has announced a number of major product developments that it says will help companies optimise their entire content supply chain with generative AI.
It has unveiled a set of products to help companies automate and optimise their content supply chain. Those include Adobe GenStudio, a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content, and Firefly Services, a collection of generation and editing APIs.
“The world’s leading brands and agencies are partnering with Adobe to accelerate their content supply chain as they deliver on a mandate to drive greater efficiency in their organisations,” said Eric Hall, chief marketing officer, Adobe Experience Cloud. “Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalisation at scale.”
Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the company’s generative AI to easily apply the structure of an existing image to newly generated images, saving time in the creation process by eliminating the trial and error of having to write the perfect prompt, said Adobe.
Creatives can generate a new subject from their reference image while keeping the same structure or redesign an entire room with the click of a button by uploading a picture or sketch of an existing room and hitting ‘generate’.
Combined with Adobe’s Style Reference – an existing Firefly capability that takes the style of a reference image and applies it to a prompt – users can mirror both the structure and style of an image, colourising black and white images, line drawings and more.
