Amazon Studios has signed a three-year cloud-based production agreement with Avid, which will enable the company’s creative teams to work from anywhere.
As part of the deal, Amazon Studios intends to “untether” its editorial process and allow creative work to happen from almost anywhere, while centralising the editorial and content workflows in the cloud.
The deal includes Avid’s Media Composer software tool and Avid NEXIS media storage solutions, which will be made available to editors and other content contributors wherever they are. It is also expected to “eventually” include Avid’s MediaCentral production platform.
“Amazon Studios is prolific in its sheer output of original series and features that achieve the highest standard of creativity and quality,” said Jeff Rosica, CEO and president of Avid.
“By building their creative workflows around a complete set of Avid tools and platforms in the cloud, Amazon Studios is kicking off a new era of productivity and collaboration for their creative teams and contributors. Avid is delighted that our open technologies are being chosen by more customers who are innovating how content is produced in the cloud, on a global scale.”
“We are on a journey to provide a best-in-class creative platform for our productions,” added Ben Stanbury, worldwide head of technology for Amazon Studios. “Studio in the Cloud is our overarching vision for how we provide our creative teams with a cloud-based toolset that they can use wherever they are in the world. Avid is a central component of this vision, so we are thrilled to be starting this new partnership with them.”
