TV Warehouse, a shopping channel available on both Sky and Freeview, is offering off-peak airtime slots from £10 per day for small businesses as well as offering TV ‘subsidised video production services’. The channel is offering to film adverts for small and midsize companies on location, or from their studios in Battersea, London.
For location filming, cameramen are equipped with JVC Cameras paired with industry-standard Sennheiser microphones. Lighting requirements are covered with the latest Lishuai LED lighting. The cameras are 4K capable if such definition is desired, although most productions can be filmed in HD.
For studio filming, TV Warehouse has a number of DataVideo Full HD PTZ (remote control) cameras, feeding a 20-channel Blackmagic Design ATEM mixer panel, with further studio and radio microphones as well monitoring equipment, including in-ear talkback. The channel can employ Behringer and PreSonus mixers and processors for audio. All footage is recorded to SSD with optional redundancy through hard disk recording.
As TV Warehouse is broadcast in both SD on Sky and HD on Freeview, all mastered and edited content is bring made available to advertisers in a range of formats, allowing for future broadcast on other platforms, or re-versioning for online use, such as on social media.
TV Warehouse managing director Alan Judd said, “TV Warehouse is broadcast to approximately 23 million people and, with more people staying at home and watching television, these audience figures have continued to rise.”
