Yospace stitches 4 billion ads into Olympic live streams
Key highlights included the Men's and Women's 100m finals, which saw surges in viewership both before and after the events
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Key highlights included the Men's and Women's 100m finals, which saw surges in viewership both before and after the events
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
LTN Target designed for delivering ad decisioning and ad signalling system integration
Will launch in February
Close to signing a deal with Sky's ad-targeting platform
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
Multiple media and technology companies have joined the consortium