Artificial Intelligence
I think, therefore ITV: broadcaster looks to hire head of Gen-AI innovation
The role will oversee the development of ITV’s generative AI strategy, spearheading AI-driven innovations in content creation
ITVX
Media Delivery
Dolby partners with ITV, NFL, NASCAR on new live streaming offering
The new products and solutions aim to provide broadcasters and sports organisations with live experiences that are more interactive, personalised, and delivered with extremely...
Media Delivery
ITVX scores at Euros with Fastly Media Shield
England’s semi-final victory over the Netherlands was streamed 16.8 million tines on ITVX, the platform's highest ever livestream audience and the tournament record for...
Media Consumption
ITV scores biggest audience of any UK channel in 18 months thanks to England’s Euro struggles
The audience was ITV's biggest since the 2022 World Cup
Media Consumption
Accedo supports ITVX expansion to PlayStation 4 and 5
The video solutions provider previously worked with ITV to support the launch of ITVX in 2022
Media Consumption
ITVX breaks records with 2.7 billion streams since launch
ITVX has recorded 200 million streams for 8 out of the past 11 months, prior to launch, this only happened 6 times in 6...
Media Consumption
ITVX hits two billion streams
From January to June 2023, ITVX attracted more viewers, with monthly active users (MAU’s) up 29 per cent year on year to 12.5 million
Media Consumption
England’s World Cup Final defeat scores almost 15 million viewers
Whistle-to-whistle TV set audience for the final (11:03 - 13:05) reached 13.3 million across BBC One, BBC iPlayer, ITV and ITVX, said BARB.
Media Consumption
New on demand research shows struggle for Netflix in UK
Kantar's UK entertainment on demand study shows promising signs for ITVX and AppleTV+, while Netflix experiences a gradual decline across all areas, including content...
Media Delivery
ITV’s new streaming service has the X factor during first week
ITV reported a 138 per cent increase in streams on ITVX during its first week compared to ITV Hub in 2021
Media Delivery
ITV leverages Accedo’s application frameworks for ITVX
Working alongside ITV's in-house teams, Accedo has developed the video service for a number of platforms
Media Consumption
ITVX to launch ‘world-first’ British Sign Language channel
The streamer will also have around 90 per cent of on-demand programmes and 80 per cent of live programmes available with subtitles
Media Management
Pixel Power delivers graphics automation for ITV brand refresh
All programme promos and idents are generated on Pixel Power systems, including automated trailer production, jointly developed with ITV as Project Phoenix
Media Delivery
ITVX to launch in time for World Cup Final
Broadcaster is promising viewers will see a "new and improved product experience"
People
BritBox UK MD Will Harrison to step down
Responsibility for BritBox UK will now fall under the remit of Rufus Radcliffe, ITV managing director of streaming
Media Delivery
ITV plans to launch new AVoD/SVoD platform, ITVX
Service will include content from BritBox, as well as 20 FAST channels at launch