Disney’s forthcoming SVoD service is predicted to beat Netflix in terms of subscribers according to new analysis from JP Morgan.
Alexia Quadrani told clients to expect the service to eventually draw 160 million subscribers from around the world, more than Netflix’s current 139 million.
“While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list of products that should prevail longer-term,” said Quadrani. “Our confidence in the resilient success of Disney+ comes from the company’s unmatched brand recognition, extensive premium content, and unparalleled ecosystem to market the service.”
