The Dutch Council for Culture is calling for a levy to be imposed on the likes of Netflix and Amazon in order to ensure at least 15 per cent of their content is specifically aimed at Dutch viewers.
In a report to the government, the Council says the streamers as well as Google, Facebook and Apple should also co-invest in Dutch cultural audiovisual productions and platforms such as NLziet must be used to highlight the content.
The 106-page report also recommended the introduction of a system with levies and quotas, an umbrella AV Fund and a recognisable on-demand platform.
It warned the Dutch industry is facing “an unprecedented dynamic” with the media landscape changing at “lightning speed”.
“The growing presence and influence of large foreign parties … is posing a danger to the viability of the Dutch audiovisual sector,” the report said.
It also called for more investment in the homegrown industry, via a tax of between two and five per cent on the revenue from outside media productions watched in the Netherlands.
