UKTV has updated its VoD service, UKTV Play.
The enhanced app, which is available on iOS, Android and Amazon FireOS, features increased personalisation, the addition of the broadcaster’s Home channel and synchronised viewing history and favourites across devices. This means viewers can now pause on one device and resume on another. The iOS and Android apps now also fully support Chromecast.
In addition, users can browse content by genre. The app will learn viewing preferences and serve a personalised selection of shows, box sets and collections from across UKTV’s selection of free-to-air channels (Dave, Yesterday, Really, Drama and Home).
UKTV Play general manager Tom Davidson said: “UKTV Play is focusing on delivering the most personalised viewing experience in the marketplace. Our investment in machine learning, coupled with constant algorithm adjustments, allows our viewers to surface an enormous variety of content that suits not only their interests, but their mood too.”
UKTV director of product Oliver Davies added: “It’s incredibly satisfying to see how the new app experience adapts to your tastes and habits. It’s extremely responsive so it knows exactly what I like to watch, and when.”
The updated app will subsequently roll out on NOW TV, Roku, YouView, Freeview, Freesat, Fire TV and Samsung.
